Add a subscriber
Open Communications → Subscribers. Enter the person’s first name, last name, email, and company as appropriate. Company selection may use registered company records, with a new-company dialog where supported. Save and confirm the subscriber appears.
Assign lists
Select one or more lists for the subscriber. Use Communications → Lists to organize audiences. List pills can be added or removed in subscriber management without leaving the screen. If no list remains, the subscriber goes into Unassigned.
A subscriber record is a communications record; it is not automatically a WordPress login or a CRM opportunity.
Maintain audience quality
Keep addresses and memberships current. Review unsubscribe and bounce status before sending, and use lists appropriate to the communication. Avoid adding the same intended audience under multiple slightly different list names; review the selected audience in the send preview.