The Changing Nature of TV

This was a market research project to survey consumers about their feelings towards different aspects of the television experience (i.e., streaming). The result was a whitepaper detailing key findings from the data. The project involved developing and executing the survey, analyzing the results, generating data tables, and writing all content including key findings and the executive summary. The project was extended to include the development of PowerPoint slides for delivery to an executive industry briefing in London.